As the name suggests, full-service agencies offer everything to do with marketing. That means they analyse, design, implement and evaluate online and offline measures . What sets them apart from an advertising and communications agency is that, in addition to advertising, they also take public relations into account and thus offer a 360-degree view.

This is a clear advantage of full-service agencies: They take all stakeholders into account - not just target groups relevant to success - and can therefore do the whole thing  concept  ideal for the client.